Trends

Books are in Demand—and Publishers are Rethinking Where They Print

February 25, 2025

In recent years, the publishing industry has witnessed a remarkable resurgence in print book sales, a trend significantly influenced by social media platforms, particularly TikTok’s #BookTok community, along with IG’s...

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This holiday season, get back in black with print

This holiday season, get back in black with print

October 30, 2023

The holiday season is upon us! Retailers can ensure a jolly holiday with print marketing plans that include catalogs, direct mail, and end-of-the-year postal promotions. With online advertising becoming both more expensive...

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Use brochures posters guides and maps to promote your region’s summer fun

Print helps promote summer fun

May 2, 2023

When the sun comes out, people start looking to keep busy, feel refreshed, see something new, and get onto the open road. Whether you own a business or work for...

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Moving Print Stateside to a local printer

Moving Printing Stateside

February 27, 2023

Local benefits, a reliable supply chain, and geopolitical factors drive print buyers back to the U.S. local printer Print buyers are making the shift back to stateside commercial printers—with good...

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Print Catalogs Are A Cost-Effective Marketing Tool That Consumers Enjoy

Print Catalogs Are A Cost-Effective Marketing Tool That Consumers Enjoy

October 11, 2022

Print Catalogs are here to stay. As they have evolved over the last decade into high-end booklets packed with the power of story, catalogs prove again and again to be...

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The Power of the (Printing) Press to Make Information Equitable, Timely, and Useful to Everyone Government

The Power of the (Printing) Press to Make Information Equitable, Timely, and Useful to Everyone

May 4, 2022

Government Agencies and Municipalities Rely on Print Municipalities and government agencies produce a lot of print publications, and for a good reason—they are responsible for educating citizens. By law, they...

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Paper Demand Creates A Need to Strategize

Paper Demand Creates A Need to Strategize

July 23, 2021

Paper and packaging manufacturing are feeling the squeeze as demand for printed goods continues to outpace the paper supply. It’s a sign that industries are recovering from the pandemic, but what does it mean...

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Printed Books Trend Upward in Sales Post-Pandemic

Printed Books Trend Upward in Sales Post-Pandemic

June 22, 2021

Hot off the presses: as we head into the post-pandemic era, print book publishing is picking up where it left off — skyrocketing in sales and popularity. As print books...

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Use These Best Practices for your Next Direct Mail Campaign

Use These Best Practices for your Next Direct Mail Campaign

June 14, 2021

(Spoiler alert: Hiring an expert in printing and mailing covers ALL the bases!) Not only is direct mail a great way to engage with your customers, but it also offers...

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