Paper Demand Creates A Need to Strategize

Paper Demand Creates A Need to Strategize

July 23, 2021

Paper and packaging manufacturing are feeling the squeeze as demand for printed goods continues to outpace the supply of paper. It’s a sign that industries are recovering from the pandemic, but what does it

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Direct Mail is Worth a Thousand Words

Direct Mail is Worth a Thousand Words

July 19, 2021

According to a study of commercial printing trends, direct mail campaigns are on an upward swing. It’s expected that almost 72% of corporations will use direct mail, including catalogs, postcards, brochures, and

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Printed Books Trend Upward in Sales Post-Pandemic

Printed Books Trend Upward in Sales Post-Pandemic

June 22, 2021

Hot off the presses: as we head into the post-pandemic era, print book publishing is picking up where it left off — skyrocketing in sales and popularity. As print books

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Use These Best Practices for your Next Direct Mail Campaign

Use These Best Practices for your Next Direct Mail Campaign

June 14, 2021

(Spoiler alert: Hiring an expert in printing and mailing covers ALL the bases!) Not only is direct mail a great way to engage with your customers, but it also offers

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Embellished Direct Mail Discounts with USPS

Embellished Direct Mail Discounts with USPS

June 3, 2021

Take advantage of direct mail with CP’s specialty print capabilities Direct mail is an effective marketing strategy—year after year, the statistics tell the tale. A personal, targeted approach integrated with

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Catalogs are a Powerful Investment in the Marketing Mix

Catalogs are a Powerful Investment in the Marketing Mix

May 25, 2021

A great printer increases the return on that investment It’s fun to get mail, and studies show consumers simply love it. Yet for a business, communication needs to be purposeful and

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